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Once you’ve set up a Brand Kit, it becomes a creative constraint in Studio. The agent doesn’t just know your guidelines exist — it uses them as the frame for every generation.

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@mentioning a Brand Kit

In the Studio chat, type @ followed by your brand kit name. The agent loads your brand context:
“@Acme Brand — create a hero image for our spring campaign”
Mentions appear as styled chips with thumbnails in your message. The agent confirms what it loaded before generating.

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What the agent sees

When you @mention a brand kit, the agent gets:
  • Your uploaded logo files and reference images (as visual context)
  • Your defined color palette
  • Your typography preferences
  • Any structured metadata — platform rules, persona profiles
  • Free-text guidelines you’ve written
It uses all of this as creative constraints — not decoration. “Always use natural lighting” means the agent won’t generate studio-lit shots unless you override.

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Per-deliverable references in briefs

In a Creative Brief, you can @mention specific assets inside individual deliverable sections. This gives you per-image control:
  • @Product Shot in Image 1’s direction — only Image 1 uses that reference
  • @Logo in Image 3’s direction — only Image 3 gets the logo
Assets mentioned at the brief level apply to all deliverables. Assets mentioned inside a specific deliverable apply only to that one.

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Combining references with brand assets

Drag a mood board image onto the canvas and @mention your brand — the agent matches the reference’s style while staying within your brand’s visual language. Analysis data from the reference (lighting, composition, color) combines with brand constraints (palette, typography, guidelines) to produce work that’s both inspired and on-brand.

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Saving generations as brand assets

Generated images can be saved back as brand assets. From the image context menu on the canvas, select Save as Style Reference. The image plus its generation metadata become a first-class asset in your Brand Kit — available for future @mentions. The system compounds. Generate → save → reference → generate again. Each cycle builds on the last.